Knowledge Series

1. Defining the Research Problem & Objectives
2. Research Design
3. Data Collection
4. Data Processing
5. Data Analysis
6. Market Research Report & Presentation

Definition

Marketing research links marketers and organisations with their consumers through information related to marketing opportunities and problems.

Definition

Market research is a process of gathering, analysing and interpreting raw data about target market, product or service, competitors and about past, present and potential consumers to derive usable business information.