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February
16
2017
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6 Steps of Successful Market Research Process
Market research process can be collated in 6 major sections which every market research project needs to follow to be successful. These are:
- Defining the Research Problem & Objectives
- Research Design
- Data Collection
- Data Processing
- Data Analysis
- Market Research Report & Presentation
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February
14
2017
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What is Marketing Research?
Definition
Marketing research links marketers and organisations with their consumers through information related to marketing opportunities and problems.
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February
14
2017
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What is Market Research?
Definition
Market research is a process of gathering, analysing and interpreting raw data about target market, product or service, competitors and about past, present and potential consumers to derive usable business information.
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